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Home > Experian 2010 update available

Experian 2010 update available

The 2010 release of the Experian demographic data is now available from the CDU website at Experian Data. The update includes three of Experian's most popular datasets:

  • Mosaic Public Sector demographic profiles
  • Median household income estimates
  • Population projections by gender and 5-year age bands, for year of release plus 5 and 10-year future projections.

Each of these datasets is available across the UK for lower layer super output areas in England, Wales and Northern Ireland, and the corresponding data zones in Scotland.

Mosaic Public Sector is the UK’s only classification that is designed specifically for use by the public sector and focuses on the needs of citizens. It provides a detailed and accurate understanding of each citizen’s location, their demographics, lifestyles and behaviours.

Sixty two per cent of the information used to build Mosaic Public Sector is sourced from a combination of data that includes Experian’s UK Consumer Dynamics Database, which provides consumer demographic information for the UK’s 47 million adults and 24 million households. This database is built from an unrivalled variety of privacy-compliant public and Experian proprietary data and statistical models. These include the edited Electoral Roll, Council Tax property valuations, house sale prices, self reported lifestyle surveys and other compiled consumer data.

The remaining 38 per cent of the data are sourced from Census current year estimates that Experian has produced by utilising its wealth of data assets to track change in key 2001 Census variables. These estimates provide an accurate and up-to-date measure of the key demographic characteristics of local areas and address changes that have taken place since the 2001 Census.

Please direct any questions about the ESRC Experian Data or other CDU services to the CDU Helpdesk via the CDU Support & Contact page.

CDU Website

Experian

ESRC Census Programme

Mimas